JULIA MARTINEZ CABRERA

Tourism

I come from the island of Gran Canaria, known as the "miniature continent". Since the beginning of my studies in Tourism at the University of Las Palmas de Gran Canaria I have been interested in sustainability in the tourism sector.

I am passionate about helping tourism destinations and businesses achieve a balance between economic prosperity and social well-being without harming the environment. I believe that the circular economy is the best way to do this. My experience working on a sustainable tourism project in Indonesia has given me first-hand knowledge of the challenges that exist when trying to move away from a linear tourism model.

In my last academic paper, which I presented at the International Conference on Sustainable Development at Columbia University in New York, I did an extensive review of the existing literature on the subject. I reviewed over a thousand articles and identified 68 patterns of challenges to implementing a circular economy model.

I am currently the principal investigator of two studies. In one we are interviewing more than thirty international experts to investigate the challenges that exist in the tourism sector to move towards a circular economy model. In the other we are investigating how startups innovate in the circular economy. The goal is to understand what are the innovation pathways to be more circular, as 90% of business model innovations are recombinations of existing business model patterns.

I will start in September 2021 the Master in Sustainability and Social Innovation at the École des hautes études commerciales de Paris (HEC Paris).

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